GORE-TEX® at Fuorisalone 2018
For the fourth year in a row we’ve been part of the GORE-TEX® stand at Milan’s Fuorisalone, this time bringing to life a dynamic interpretation of the refraction concept, a way to tell a story of infinite possibilities, the broad spectrum of GoreTex collaborations.
A cube hangs from the ceiling covered in dichroic film, all around GORE-TEX® product are displayed, vertical led screens show images of urban life, atmospheric agents, quotes from the creators of some of the most successful collaborations between GORE-TEX® and its partner brands.
The light design is a real show, everything is thought to lead the visitors across the different items, highlighting them one after the other.
The video footage sets the mood, urban, daring, always on the go. The visual effects keep supporting the idea of this unique material’s richness and versatility. The final result is amazing. And what amazes the most is that this story about collaborations, is a story of collaboration itself.
We, GORE-TEX® team, in Italy and in Germany, AKQA Berlin and the light designer Luca Maneli we all collaborated to make this project possible and ready for the Fuorisalone.