GORE-TEX® at Fuorisalone

For the second year in a row we’ve been in charge of giving GORE-TEX® space at Milan’s Fuorisalone the perfect creative twist. This year to surprise visitors we chose to speak about technology, experience and weatherproofness through a creative video interactive installation we called Meteomorphosis.

Meteomorphosis portraits in an unconventional way the true soul of the product.
The concept at the base of the project arises from the essence of GORE-TEX® membrane, made of impermeability, transpiration and protection.
Thanks to GORE-TEX®, hostile weather conditions are never a real problem but just a different way to enjoy the moment. With GORE-TEX®, everyday is a perfect day.
The new concept has been shared with Paolo Scoppola, interactive video installations expert, and transformed it into a tangible message for the audience.
Together, we brought the idea to life using both art and technology, letting visitors transform rain and heat into a creative masterpiece, playing with the sun and virtually painting with their own bodies.
The event has been a success in terms of turnout and positive feedback from the visitors engaged in the activities with over 10000 contacts and 8000 interactions.
Now that we’ve done so well, we really need to come up with something unique for the next year.