GORE-TEX® at Fuorisalone
For the third year running, we’ve been at the Milan’s Fuorisalone, to put everyone in contact with the real essence of GORE-TEX®: ensure a high protection and comfort to get anywhere and to live your passions freely. So we allowed each guest to experience the brand’s core message, throughout a high-impact, interactive installation named Layerscapes.
Layerscapes is an innovative video installation, which allows everyone to live a personal experience, according to his movement.
In fact, the starting concept is deeply connected with the promise of GORE-TEX®: by ensuring both comfort and protection, the brand supports everyone to achieve his goals, no matter where they are set. So everyone can feel free to think only of himself.
Thanks to the technical support of Studio Aira, we converted this promise into a concrete message and experience for the visitors.
According to the position on a map of the world, printed on the floor, every guest visualised on the video wall a different profile or skyline, which described the predominant landscape of the chosen area: urban, rocky, mountainous, marine, hilly.