New Range Rover Evoque national Launch event
Imagine a world where the man can express himself finding the perfect answer to all his needs, where design is perfectly combined with the environment enhancing it, where the city itself becomes the unique dimension for everyone.
Perfect! You indeed imagine our whole event for the launch of the New Range Rover Evoque, which took shape in 2019: three days for a unique interpretation of the Evoque world, entirely conceived by Pescerosso, from the launch party to the design and project of the set-up.
More than being a common event, Evoque the City is a vision: the city of tomorrow, the one – actually – we’re beginning to live right today.
A vision that we brought to life, interpreting what Evoque means.
So we chose one of the undiscussed best location in Milan – The Mall – and we converted it into the perfect frame of our vision. And here we shaped a three days event, building it up from scratch, always obsessed with an objective: allow visitors to deeply experience, every moment, from every point of view, the real “souls” of this new SUV: sustainability, design, innovation.
That’s why we projected and then realised three different conceptual areas, each dedicated to one of those souls, with the New Range Rover Evoque in the heart of this relationship.
After shaping and setting up these three areas, we filled them up with contents, starting with the launch party, throughout a series of thematic workshops along the three days, up to the main three: the "recycle design" with Arthur Huang, the "design in the kitchen" with the 3 Michelin Stars Niko Romito, the illustration by Emiliano Ponzi telling about the technology.
This was our vision. This was a real event.