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Chiringuitour

Desigual Summer Activation

Summer isn’t just a season, it is an attitude, a mood, a lifestyle. A sunny soul shines everywhere, even in the city, even when summer hasn’t started yet. A sunny soul is what Desigual shares with its clients, and to celebrate its latest collection Rome and Madrid joined their forces for a real summer preview.

The Chiringuitour is a set up and engagement concept developed by Pescerosso with the aim of bringing a slice of true summer holiday mood both in Rome and Madrid. Feeling on the beach for a bunch of minutes, enjoying a drink, having a nice feet-in-the-sand picture has been made possible by building up an actual Chiringuito in a totally unexpected location. Rome numbers are the proof of a successful initiative: in 4 days the brand has made over 10.000 contacts, giving away more than 7.000 Desigual catalogues carrying a 10% discount coupon and shooting over 5.000 pictures.
Our creative and practical support brought to life an amusing and relaxing brand experience in pure Desigual style.

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